American Flowers Week was established in 2015 to encourage a dialogue among farmers, policymakers, and the public about where their flowers come from. To celebrate and promote the origins of American-grown flowers, American Flowers Week aligns with the 4th of July. Support Local Floral Farmers One of the main purposes of American Flowers Week is […]
Mother’s Day is just around the corner, a holiday that was responsible for one-fourth of all floral sales in 2015, with purchases consisting of hanging baskets, outdoor annuals and perennials, gardening supplies, and fresh-cut flowers. For those shopping for fresh-cut flowers and bouquets, they often ask floral retailers, “What kind of flowers should I get […]
As all retailers know, the success of a floral department relies heavily on repeat customer sales. Proper management, customer engagement and education, and cleanliness are the key ingredients to optimizing profitability; however, when time is of the essence and labor is in short supply, optimal sanitary practices are often pushed to the back burner. Even […]
Whether we’re aiming to increase energy efficiency, improve ergonomics for employees, or expand product storage, Borgen Merchandising Systems is always innovating. But what many people may not realize is that our inspiration comes from our valued customers. Our engineers and craftsmen are problem-solvers and opportunity-seekers. So when one of our clients presents a new idea […]
A survey conducted by the National Retail Federation predicts consumers will spend $2.1 billion on flowers this Valentine’s Day. The February holiday accounts for one fifth of total flower sales for the entire year. As a retailer, in what ways are you prepared to serve 37.8% of shoppers who opt to buy roses and other flower […]
The new IDEA Books are in! Click here to view the new edition, or request a hard copy from your sales representative.
Borgen Systems proudly announces new Northeast Sales Manager, Retail Supermarket and Floral marketing expert, Karen Leggett, to support local and regional customers’ merchandising programs.
DES MOINES, IOWA- Floral industry veteran Karen Leggett accepted a new position with Borgen Systems in September 2014. Her primary responsibility will be to support all customers in New England, Connecticut, upstate New York, Pennsylvania and Virginia to help develop sales programs and merchandising services to better meet the needs of the customers in these […]